An Effective and Highly Visible Website Can Help Any Business Expand

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According to Entrepreneur magazine, small businesses account for more than half of all retail sales. This means that there is a lot of competition for any company looking to attract new customers and expand. In the past, offering new products or prices might have been enough to do so, but nowadays, with the growth of online shopping, businesses need to have a strong web presence. At the heart of any online marketing strategy, there must be a great website. It will need to include some of the best website features in order to give consumers a positive online shopping experience and turn them into loyal customers.

Every great web design will include a way for the site owner or manager to easily and consistently upload new content. For many, the best way to do that is with a blog. Regular and timely blogging is a good way for small businesses to not only share information and interact with consumers, but to also earn higher rankings within the algorithms that search engines like Google use.

In addition to blogging, businesses will also want to use other search engine marketing optimization strategies that allow them to earn high rankings. Web users from around the world perform billions of searches every day, and many are doing product research and looking to make a purchase. To capitalize on that trend, businesses will have to produce great content that helps them improve rankings. One of the best ways to do so is adding unique localized content like reviews, region specific user generated content, and directions to a site. This is one of the many website must haves because it keeps a page fresh while helping increase its visibility.

While having strong rankings on search engine results page is beneficial, so too is getting a business listed on Google. Owners have claimed more than 4 million business listings on Google Places, which is a vital tool for local search engine optimization. Though it might not have any aesthetic value or help the website function, Google Places is a great resource for increasing visibility.

Even if an owner has made sure to take advantage of many of the best website features and optimized their site for SEO, they might want to also think about other ways that they can increase brand awareness. If that is the case, then pay per click, or PPC, programs might be a good option. Relative to traditional forms of advertising like TV, radio, and print, PPC has a low cost per conversion. This makes it a great supplement to the use of the best website features.

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7 Responses to An Effective and Highly Visible Website Can Help Any Business Expand

  1. Hard to disagree with any of this. I do almost all of my shopping online and will always start with search engines.

  2. Hard to disagree with any of this. I do almost all of my shopping online and will always start with search engines.

  3. Darrel Ball says:

    I think its annoying when companies have a blog on their website, personally. I just dont care what they have to say lol

  4. I think its annoying when companies have a blog on their website, personally. I just dont care what they have to say lol

  5. Dave Byrd says:

    I think its annoying when companies have a blog on their website, personally. I just dont care what they have to say lol

  6. Nathan Boyd says:

    I think its annoying when companies have a blog on their website, personally. I just dont care what they have to say lol

  7. Roberto Martin says:

    I think its annoying when companies have a blog on their website, personally. I just dont care what they have to say lol

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