What to Expect When You Outsource SEO

Best seo reseller

There are a lot of buzzwords tossed around in the internet marketing industry that lead many to believe that search engine optimization and search marketing is a cure-all for your advertising needs. Though the choice to outsource SEO can be a major positive turning point for your business, it’s important to have realistic expectations.

This really isn’t an attempt to cop out. It’s true that SEO has proven to be a very effective strategy. Here are a few stats to back it up:

  • Three quarters of search engine users find what they are looking for on the first search result page and don’t bother looking further.
  • A full 70% of the links search users click in search engines are organic, or not sponsored.
  • Leads generated by SEO have a 14.6% close rate, compared to the 1.7% close rate offered by outbound leads like direct mail and print advertising.

Certainly, when you outsource SEO, you can expect good things. But there are a few particular areas of which you should be conscious. Here’s a list of what you can expect when you outsource SEO.

  1. Choosing to outsource SEO doesn’t mean you get to take it off your plate entirely. Just because another firm is executing doesn’t mean the problems you were dealing with completely disappear. Choosing the right SEO partner, however, can help you get the job done for less and will help you gain access to tools you didn’t have before.
  2. You should have a positive return on investment. In order to analyze that effectively, you do need to make sure you have a full view of the costs you had before you started to outsource SEO. Many companies miss the small activities people may have been doing in their spare time like social bookmarking. Those little things add up.
  3. Choosing to outsource SEO won’t change Google’s algorithm. Whether you outsource or not, you can expect Google to operate the same way. Regardless of who you work with, SEO will usually take about 90 days to display evident results, and competitive keywords will still take years to rank on.

Being an internal SEO
is a difficult job unless you have a team that really understands the process, and that’s a pretty rare occurrence. Choosing to outsource SEO won’t solve everything, but it can help you generate a higher return on investment thanks to economy of scale, availability of higher quality tools, access to specialized knowledge, deep focus, and consistent execution.

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